Dubai, UAE, 15 January 2013 – Cruciani, the luxury Italian cashmere brand, is proud to announce its
partnership with UAE TV presenter, celebrity and model Andreea Zoia as its brand
ambassador for the Middle East region. Having recently opened its second store
in The Dubai Mall at the end of last year, Cruciani is delighted to have the
Romanian beauty on board and further consolidate its presence in the region.
Dubai based Andreea is
the first ever ambassador to be selected in the Middle East by Cruciani and is
one of the most sought after and respected models in the industry. Her fame and
reputation led her to become the Face of Emirates Airlines and the Official Presenter
for Fashion TV among numerous modeling assignments for TV and billboards
alike. As a Cruciani ambassador, Andreea
will make appearances at prestigious events and engage in social media
activation across her own channels as well as the brand’s dedicated sites.
“Andreea Zoia is a
pioneer in the fashion industry who displays deep style and creativity, which
makes her the perfect ambassador. We are delighted to be entering into an
integrated partnership with someone who is extremely passionate about the local
and international fashion world that she lives in. Cruciani has cemented its
position world-wide as the latest fashion cult and we hope to continue this
growing excitement through our partnership with Andreea,” said Luca Caprai,
CEO, Cruciani.
Andreea Zoia commented,
“I am honored to be working with such an iconic brand as Cruciani. The decision
to get involved with the brand felt right on so many levels, one of which is
their passion for creating products that are different and distinctive. I am
looking forward to working with the brand to expand its presence in this
region.”
Cruciani rose to
fame world-wide through the introduction of its unique bracelets, which have
captured the hearts of many due to their versatile nature and the subtle
messages that they represent. Available
in a rainbow of 30 colours, each will bring luck to those who give and receive
it as a gift. The ‘quadrifoglio’
bracelet is the most famous design, with each leaf representing a particular
quality: the first being reputation, the second wealth, the third health and
the fourth true love. Other designs include the Pirate and ‘chiave e
lucchetto’, which symbolizes love with its lock and key design.
Cruciani was created in 1992 by Luca Caprai, part
of the Caprai family. Luca’s vision has
been to offer a product that is entirely made in Italy, that represents the
finest heritage and state of the art technology, two things that he feels can
only be offered in Italy.
Cruciani is available on www.fashlink.com
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