October 31, 2012

NEON EDGE A/W Collection : Sugar Rose Juxtapose

The party season is here and it's bright and Sparkling!


Brighten up your suitcase and dazzle through the season: label favorite Neon Edge, has a unique Autumn/Winter collection of UAE made, ready to wear dresses, velvet jackets and glittery trousers.



Established by UAE based designer Mona Fares, Neon Edge has successfully won admiration from couture insiders, since its launch in 2009. Continuing to innovate each season, this Autumn/Winter Neon Edge must-haves, combine the brand's signature citrus and neon colour-blocking, with jazzy hemlines and exquisite attention to hand-sewn detailing. To refresh a wardrobe, or a bold make-over ready for the party and festive season, Neon Edge's new collection of dresses and separates can be combined or worn as stunning ensembles.


Mona Fares, who embodies the international women she designs for, is known for having developed her own design skills at institutions and ateliers in Dubai, London and Berlin and explains:

"Mixed with my signature neon, Inspired by the art concept of Juxtaposition I have introduced to this Autumn/Winter collection, a sparkly new palette, soft velvets, fun fabric compositions that are contrasting or opposing in texture hence creating innovative shapes. As contemporary women, we can be daring and exuberant with our looks but there is always elegance. I draw inspiration from the beauty and innate glamour of women in the Emirates and as my Mother is German, I have a precise eye for the innovation and detail of European fashion. With a dynamic, playful spin, my philosophy at Neon Edge is always: let's embrace style and have fun with it!"





The Neon Edge Autumn/Winter collection is full of must-have pieces and ready to wear looks for the season's parties, celebrations and holidays.  Coming soon on www.fashlink.com


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