October 31, 2012

NEON EDGE A/W Collection : Sugar Rose Juxtapose

The party season is here and it's bright and Sparkling!


Brighten up your suitcase and dazzle through the season: label favorite Neon Edge, has a unique Autumn/Winter collection of UAE made, ready to wear dresses, velvet jackets and glittery trousers.

October 30, 2012

ICONIC STOP OVER

Have you made your ICONIC stop over already? We dropped by Dubai Mall last week together with Maha Al Mulla of Adayinthesandbox during the Iconic press day to check out what is in store for the winter season. We were very happy to find amazing pieces from the A/W Collection.

You have to make a stop whenever you are in THE Dubai Mall. 






FashLink <3 Adayinthesandbox
We didnt forget to said hi to the Big Guy before we left..
And we couldnt leave with out any "favorite picks". This goes to all our well-dressed fellas out there! There are more in store to choose from.







We love ICONIC!

October 29, 2012

Behind the Scene : MMM x H&M

Check it out, simultaneously, if you're on a trippy mode.





Maison Martin Margiela with H&M. Coming this November 15 in H&Ms nearest you.

October 25, 2012

PRESS RELEASE : ART AND DANCE PERFORMANCE TO CELEBRATE MAISON MARTIN MARGIELA WITH H&M IN NEW YORK

Julianne Moore, Sarah Jessica Parker, Mena Suvari, Kanye West, Helena Christensen, Selma Blair, Alan Cumming and Chase Crawford were among the guests at a party last night in New York to celebrate H&M’s collaboration with Maison Martin Margiela. The unique event was held across many floors of 5 Beekman Street, a historical building in the city’s financial district. Guests were able to discover the collection in dance performances by noted choreographer Anne Teresa de Keersmaeker and through specially commissioned art installations, and DJ’s kept the party going into the early hours. The Maison Martin Margiela with H&M collection will be launched on November 15th in around 230 H&M stores worldwide.

“We are happy to present the Maison Martin Margiela with H&M collection in New York with this event. Maison Martin Margiela believes in showing its work outside of the traditional context. This mix of installation and performance captures the spirit of the house, and allowed the artists to interpret the collaboration collection in ways they saw fit.” Maison Martin Margiela.

“Tonight’s party has been such an exciting evening, and was full of surprises. In every room, on every floor, you never knew what you were going to find. The installations showed the Maison Martin Margiela collection with H&M in the most amazing and original way and we believe our customers will really appreciate this collection”, said Margareta van den Bosch, Creative Advisor at H&M.

The derelict and raw nine-story building, housed around a glass-roofed atrium, was the perfect setting for the celebration of Maison Martin Margiela with H&M, decorated in the label’s signature white-painted style. The famed choreographer Anne Teresa de Keersmaeker created a unique and beautiful performance in squares of sand, which ran throughout the evening on different floors. Anne Teresa and her dancers removed garments from the collection while performing, thus creating live and spontaneous art installations.

The collection with H&M, a series of re-editions of Maison Martin Margiela garments and accessories from various seasons, was further revealed in special art installations on various floors: artists Daniel Arsham, Frederique Chauveaux and Noemie Goudal, created sculptures, projections and photographs exclusively for the event

“I’m a huge fan of Margiela and I love H&M – it’s a great collaboration. I never get surprised by H&M’s choices, every designer they pick I’m interested in. I’m always standing in the queue with my mother in the early mornings. I’ve been a fan of Margiela since the start”, says Helena Christensen.



“It’s incredible, so exciting to celebrate one of my favourite designers. They are mysterious and compelling and I’ve been a great fan of Margiela for many years. H&M, well, look at the lines of men and women lined up! It’s a great opportunity for people to have access to great designers. It makes luxury available to everyone. It’s very democratic and I’m all for it”, says Sarah Jessica Parker.


“I’m here to see the lovely Margiela collection. I love the way H&M is doing collaborations with other designers. It’s a great thing, to make clothes stylish and affordable. The collaborations are a great idea, they are really amazing!” says Alan Cumming.




“It’s an amazing collaboration! Margiela is a beautiful brand – arty, iconoclastic and always edgy. And the quality is always amazing with H&M. Fashion is great because it’s an expression of who you are”, says Julianne Moore.





October 24, 2012

PAPERSELF EYELASHES

Introducing the quirkiest eyelashes ever made! 


Inspired by the art of Chinese paper-cutting, The PaperSelf Eyelashes blend an element of traditional culture with contemporary design. Intricately cut and delicately pretty, they are now available in 11 styles, each infused with symbolic meaning rooted in Chinese culture.


Horses: symbolic of success
Peony: for happiness and good fortune
Peach blossom: a symbol of love and romance
Peacock: auspicious and lucky days
Butterfly: free, beautiful and sensitive
Clown: bring the whole happiness

Unique and expressive, the eyelashes come in two sizes: accentuate the corners of your eyes with the smaller lashes for a subtle daytime look, or make a statement with the full lashes for a special occasion.

Tell us what you think quirky girlies! We think its fun and it definitely ignited a spark of inspiration for the coming Halloween! You can shop it here.

October 23, 2012

Humanity is Always in Style!

When it comes to choosing your costume this Halloween, try this one on for size: go as a do-gooder.

Next week is Halloween. It will be dark and scary. For the children of Haiti, every night is dark and scary as they huddle together in a make-shift tent. There will be no tricks or treats for them.

Halloween is all about costumes, candy and epic parties, but it’s also a time for goodwill, and the Zanmi tote easily doubles as a Trick-or-Treat Bag is an example of how you can help those in need when the time comes.

A Zanmi humanity tote can double as a Trick-or-Treat Bag to encourages festivity and goodwill.
There will be no tricks or treats for the children on Haiti this Halloween.

By purchasing one of our Humani-tees or totes, you can help us build our orphanage now and make life a little less scary for the children of Haiti.

Humanity is Always in Style!



Photographer: Olivia Halvorsen
Model: Yana Zla
Hair & Make-up: Punam Rani
Styled and directed by: Melissa G Higgins


Humani-tees and totes - available at www.fashlink.com. Click here.

October 22, 2012

suki® Now Available in the Gulf Region

(Dubai, UAE) – The renowned 100% natural skincare and makeup brand, suki®, is now available across the Gulf countries allowing consumers in the region to enjoy highly effective organic based skincare products at affordable prices.

All the suki® products contain cutting edge, scientifically proven, advanced skin care solutions that aim to create skin equilibrium through natural pharmaceutical grade ingredients that are completely pure & organic bases.

Susan Gorman, Founder and Managing Director of Sarum Trading the exclusive distributor of suki® in the region said: “Though the number of consumers who are aware of the importance of using organic based and natural beauty products is increasing, many of them cannot afford the brands available in the market and do not feel they give the desired results.”


Complete Care For Even Skin tone

Complete Care for Youthful Skin 
Exclusive get away Travel kit. Perfect for the Eid Get-away.

Head to Toe Essentials Travel Kit





Suki is available on www.fashlink.com. Click here.



October 11, 2012

MMM x HM

Mark your calendars for Maison Martin Margiela x H&M Collaboration! 

ITS COMING THIS NOVEMBER!




P.S. We havent recovered from the AdRatHM yet..



EAT IT'S SUGAR - First Anniversary

Before the week ends, we would like to say once again - Happy 1st anniversary ITS SUGAR!!
Thank you for bringing out the kid in all of us last October 4. Its only you who can make us grown ups play musical chair! HAHA..














Thank you for the sweet treat IT'S SUGAR! Until the next birthday!

Visit IT'S SUGAR on the second level of the Mall of the Emirates 
(H&M side)